Using GIS mapping to rapidly evaluate hundreds of rural healthcare locations across the United States
The United States is in the midst of a rural hospital crisis. More than 400 rural hospitals are currently at risk of closing, and approximately 200 have already been forced to shut their doors in recent years, leaving millions of Americans without access to local emergency and primary care services.
Rockwell Incorporated was founded to directly confront this challenge. The company is pioneering a new hybrid rural hospital model designed to save at-risk facilities, reopen shuttered hospitals, and establish new healthcare infrastructure in emerging rural communities, helping those communities attract businesses, industry, and long-term economic growth.
With a mission covering potentially hundreds of target locations spread across rural America, Rockwell faced an enormous site-selection challenge from day one. Evaluating each candidate location through personal site visits would have been prohibitively time-consuming and expensive, and simply not feasible at the scale required to prove the company's model and attract investors.
Rockwell needed a way to rapidly assess the viability of rural hospital locations based on market data, demographics, and geographic factors, before committing resources to on-the-ground evaluation. The company required a tool that could cut through the complexity of hundreds of potential sites and surface the most promising candidates for its proof-of-concept phase.
Rockwell turned to Maptitude mapping and GIS software to build a scalable, data-driven location evaluation process. With Maptitude mapping software's market analysis and demographic mapping capabilities, the team was able to assess large numbers of rural locations quickly and systematically, without leaving the office.
Using Maptitude, Rockwell evaluated candidate communities against key criteria including population density, proximity to existing healthcare infrastructure, demographic and socioeconomic indicators, and economic development potential. Locations that met the threshold for viability were flagged for deeper analysis, while lower-priority sites could be set aside, dramatically focusing the team's efforts.
This rapid market evaluation capability allowed Rockwell to move efficiently from a broad field of hundreds of potential sites to a strategically selected shortlist of prototype locations, laying the groundwork for the proof of concept needed to demonstrate the company's model to partners and investors.
Maptitude has been central to Rockwell's ability to launch and establish its position in the rural healthcare market. The software enabled the company to compress what would have been a years-long, resource-intensive evaluation process into a fast, repeatable analytical workflow, allowing the founding team to operate with the agility of a startup while tackling a problem of national scale.
By identifying viable locations through geographic and demographic analysis rather than physical site visits, Rockwell has been able to focus its resources where they matter most: on developing and proving the hybrid hospital model that it hopes will become a national template for rural healthcare recovery.
Rockwell Incorporated is a majority veteran‑owned company that develops, finances, and mentors the creation of new rural healthcare communities. Rockwell Incorporated helps rural communities replace failing hospitals with a modern, financially sustainable healthcare ecosystem, guiding them from initial evaluation through long‑term operation.
“Maptitude has enabled us to identify and focus on viable locations through its rapid market evaluation capabilities, allowing us to strategically select prototype locations for the proof of concept needed for Rockwell to achieve its full market potential and success. The program has been instrumental in launching our company and establishing its position in the rural healthcare market.”
Jeremiah "JP" Smith
Founder, Rockwell Incorporated
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