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Best Territory Mapping Software Canada

The territory mapper can build custom sales territories

Maptitude is a powerful sales territory mapping software, trusted by Fortune 50 companies, that helps businesses to create, manage, and optimize their sales territories.

With Maptitude, you can:

  • Create custom territories based on a variety of factors, including geography, demographics, revenue, and customer distribution.
  • Use intuitive territory design tools to create territories that are balanced, efficient, and effective.
  • Analyse your sales data to identify trends and opportunities and to make better decisions about how to allocate your sales resources.
  • Share your territory maps with your sales team and other stakeholders using a variety of formats.

In this article:

Maptitude Sales Territory Mapping Software Features

Maptitude includes a wide range of features that make it ideal for sales territory mapping, including:

  • Comprehensive geographic and demographic data: Maptitude includes a wide range of geographic and demographic data that can be used to create territories that are targeted to your specific customer base.
  • Powerful territory design tools: The Maptitude territory design tools make it easy to create territories that are balanced, efficient, and effective. You can create territories based on a variety of factors, including geography, demographics, sales, and customer locations.
  • Advanced geospatial analysis tools: The Maptitude geospatial analysis tools can be used to map sales by location to identify patterns and gaps. This information can be used to make better decisions about how to allocate your sales resources.
  • Flexible reporting and sharing options: Maptitude can generate a variety of reports and maps that can be shared with your salespeople and other teams as interactive online maps or as report files.
Esat Angun

We use Maptitude extensively for running complex Territory Alignment scenarios. The depth of the product, its total utility and functionality is immense. Import-Export capability with Excel is seamless. It is easy to work with and Maptitude support is second to none. My complements to the Maptitude team: They have created a solid product and it is one of the best software investments we have made as an organization.”

  Esat Angun
Director - Sales Operations, Octapharma, USA

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Benefits of using Maptitude for sales territory mapping

  • Improved sales efficiency. Maptitude can help you to create territories that are more efficient and effective. This can lead to increased sales and improved customer service.
  • Optimised resource allocation. Maptitude can help you to allocate your sales resources more effectively. This helps you to save money and improve your bottom line.
  • Enhanced customer targeting. Maptitude can help you to target your sales efforts more effectively. This leads to more revenue and improved customer loyalty.


CKE Restaurants How CKE Grew Their Business with Maptitude
CKE relies on Maptitude to simplify territory identification and allocation. This improves franchisee satisfaction by providing insightful market intelligence.
Sean Young

“Maptitude just works! We now build our franchise territories with ease. Our organization has benefited from our ability to strategically plan out prospective territories, gauge market penetration of our active franchise territories, and begin to identify what our top performing territories have in common.”

Sean Young
The Glass Guru

How to use Maptitude for sales territory mapping

  1. Import your data: Maptitude is a Wizard driven application that simplifies even the most complex tasks, and imports data from a variety of sources that include Excel, CSV, and shapefile.
  2. Create a territory map: Once you have chosen your data, you can use the Maptitude territory design tools to create custom sales territories.
  3. Create territories: You can merge smaller areas into territories and compute the attributes for each one. This can be done from an existing table of territory assignments or interactively, by clicking on the map. For example, you can group postal codes or dissemination areas together to create sales territories. There is also an automatic territory creation tool that simulates thousands of plans to find the most compact and well-balanced ones for you. Your territories can even overlap if you require shared areas.
  4. Analyse your sales data: The Maptitude analytics produce Excel territory assignment reports, demographic reports, map book territory handouts (layouts), and workload index reports that compare territories to identify mismatches in salesforce capacity and customer coverage.
  5. Share your territory maps: Maptitude can automatically create professional geographic reports for your territory assignments. You can share your territory plans as interactive Maptitude Online maps, or in many formats including those for PDF, Excel, and Google Maps.
Aaron Wesson

A wonderful territory mapping program and then some! Ease of moving territories, obtaining census data and plotting territories to that data. Beautiful interface and several ways to customise the product and exports. The ability to pull in my older MapPoint files and data was a huge plus! Great video tutorials that help you get started as well.”

 Aaron Wesson
Spartan College of Aeronautics & Technology

Tips for using Maptitude to get the most out of your sales territory mapping experience

Jim Berry

“Maptitude is helping our organization plan our field service territories and control our travel and response time.”

  Jim Berry
Technical Service Engineering Manager, Xerox

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Create custom sales territories based on key business metrics

The Maptitude Territory Wizards make it easy to create sales territories that are tailored to your specific needs. You can consider a variety of factors when designing your territories, such as:

  • Geography: You can create territories that are based on geographic boundaries. Use Maptitude to create sales territories out of postal codes, dissemination areas, Census divisions, provinces, or any other type of area, to calculate the demographic characteristics of your custom territories, and to attach your own data to them.
    Territories created from ZIP Codes

    Group smaller areas such as postal codes into territories

  • Demographics: You can create territories that are based on demographic data, such as population density, income levels, or age distribution, or any of the variables that are included with the sales territory mapping software.
    Territories based on demoraphics

    Use the included demographics to create territories

  • Revenue: You can create territories that are based on your historical revenue data or any of your own business key performance indicators. This can help you to ensure that your territories are equal and that your sales teams are focusing on the most profitable areas.
    Territories based on revenue

    Rebalance territories to account for changes in revenue, customers, or other business indicators

  • Customer distribution: You can create territories that are based on your customer locations. Maptitude provides unlimited geocoding of addresses, ensuring that your sales, delivery, and marketing teams can reach all your customers efficiently.
    Territories based on customer location

    Geocode your customers and then assign them to territories

Norm Sutton

“Mapping beyond my expectations. What do I like best? The number of tools to present and manage territories and data.”

  Norm Sutton
System Administrator, Global Warranty Corporation

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An intuitive toolset for successful territory management

Maptitude is easy to use and helps you to create optimised areas. Some of the key features of Maptitude include:

  • Territory balancing: Maptitude helps ensure that your territories are equally balanced by population characteristics such as income or by business data such as revenue. The Territory Manager supports auto-balancing or tracking multiple running totals. You can mix automation with manual point-and-click territory edits for results tailored to your needs.
    Maptitude sales territory mapping software can automatically create balanced territories from groups of features
  • Territory merging and splitting: You can easily merge or split territories as needed. In addition, you can set rules for which areas can be chosen and whether they can overlap. Complete undo/redo support ensures you have the confidence to explore any boundary configuration.
  • Territory optimisation: Maptitude can help you to optimise your territories for efficiency and effectiveness. Whether you want to simulate creating equal and compact territories for what-if scenarios, or for comparison with your existing boundaries, Maptitude can help. Use demographics, drive-time, or other factors to define your areas.
    Maptitude territory management software includes tools for creating territories based on travel time
  • Territory hierarchies: Many businesses have a hierarchical territory structure, with territories, districts, and regions for different levels of management. Whether you have one level for your hierarchy or many, Maptitude has the flexibility to manage and report on each map layer and the associated data.

Whatever your needs, from basic to complex, the Maptitude toolkit will help you to achieve your territory planning sales goals.

Maptitude is the best sales territory mapping software

Maptitude is a powerful sales territory mapping software that can help businesses to improve their sales efficiency, optimise their resource allocation, and enhance their customer targeting. If you are looking for a sales territory mapping solution that can help you to achieve your sales goals, then Maptitude is the right choice for you.

Matt Ardoin

“We are able to do things with Maptitude that we had not dreamed of doing before (using MapPoint and Territory Mapper). There are so many possibilities, that you can easily create a mapping solution that perfectly meets the need of your business model.”

Matt Ardoin
Great Direct Concepts

There's no better territory mapping software at any price. Why spend more for less?

Next Steps

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