For Immediate Release
August 18, 2022

Maptitude 2022 Released for Sales and Marketing Business Development

NEWTON, MA (USA) - Maptitude 2022, a major release of the popular GIS (Geographic Information System) and mapping software, is available now. Maptitude provides a comprehensive solution for sales and marketing business development analysts in sectors ranging from healthcarefranchisingcommunicationslogisticsretailreal estatebankingconsulting, and many more.

Maptitude 2022 includes the most up-to-date and accurate data available that encompasses expenditure, geodemographic segments, gross domestic product, medical and banking locations, branded business locations, traffic countsbuilding footprintsaddress pointsfinancial assets and the tools to leverage this information to improve the location intelligence of any organization.

See why 70% of Fortune 50 companies rely on Maptitude to drive their business development.

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Online Analysis, Sharing, and Publishing

Maptitude 2022 allows you to upload, share, and manage your analytics and maps online. Analysts can easily distribute their results to those that need them within an organization and beyond. Maptitude Online is both a map sharing add-in for desktop Maptitude and a stand-alone mapping application.

Whether you are sharing your routes or fleet models to your sales reps and drivers, or displaying revenue and sales numbers by territory for management, Maptitude Online has the tools to perform these tasks efficiently and effectively. You can map your data for the USA, UK, Canada, Australia, and Europe.

Powerful Data Analysis and Visualization

Maptitude 2022 is our most powerful version yet, with sophisticated automated territory creations tools, a multiple vehicle routing and reporting Wizard, and quicker trip routing.

A powerful addition to the logistics and operations tools is the Routing Deliveries and Pickups Wizard that optimizes your vehicle fleets and provides a variety of reporting and management options that include Excel and PDF output and tools to reassign stops to different vehicles.

To reflect the growing needs of analysts and data scientists, we provide many new ways to visualize and understand data. These include automating territory creation allowing you to simulate thousands of possible territory plans to find the most compact and well balanced ones; by automatically drawing circles around your sites until they encompass totals defined on-the-fly; and by being able to build unlimited numbers of balanced territories.

About Caliper

Caliper Corporation develops state-of-the-art Geographic Information Systems (GIS) software. With a focus on usability, Maptitude is designed to be a cost-effective, professional mapping software product. Maptitude enables organizations to leverage their location-based data to improve decision making and planning, while minimizing expenditure through competitively priced solutions.

Caliper is a privately held corporation and is a leading developer of mappingredistrictingtransportation, and GIS software.

 
Kevin Wozniak

“Fantastic product which facilitates breakthrough ideas for their clients; and [the Maptitude] team provide white glove service to ensure that their customers can extract the full value of the Maptitude product.”

Kevin Wozniak
Global Finance Director, PPG Industries