Maptitude is the best mapping software for business intelligence! A powerful addition to the Maptitude logistics and operations tools is the Market Share (Huff Model) Wizard that allows you to estimate your market coverage versus the competition for existing or proposed locations. The map below shows how the market shares of KFC and Chick-fil-A compare for each U.S. county. Users of the current version of Maptitude can download the business locations used in this map to perform this market analysis.
Map: Created with Maptitude Mapping Software by Caliper, March 2021
#Maptitude #marketshare #KFC #Chick-fil-A