Maptitude is designed to make mapping sales data easy. With Maptitude you can:
Define Your Market
Use the included New Zealand demographic data to find the
characteristics of the people who use your products.
- Identify the demographic characteristics of the areas where your customers
- Use the analysis tools to aggregate the demographic characteristics within a
particular distance of your business locations
Use the included New Zealand demographics to analyse and evaluate sites.
Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities.
Locate Your Customers
Pin map the locations of your customers so that you can better
serve them and better reach them with your sales message.
- Find where your customers or prospects live and identify how well they are served
by your existing infrastructure
- Determine where to purchase billboard space, which community newspapers to
advertise in, and in which radio markets to purchase time, to best reach your
- Map sales data for your aggregate customers by postcode,
locality, or sales territory.
The New Zealand data package includes streets for the entire country with address and postal code ranges that you can use to locate your facilities and customers.
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Build Sales Territories
Create sales territories out of postcodes, localities, states, or any other type of
area. Calculate the demographic characteristics of your custom territories and attach
your own data to them. For more information, see the
Maptitude customer mapping software makes mapping sales and building sales territories easy.
Use Your Own Data
Maptitude lets you create maps using your own data. Maptitude has
direct access for a number of database, geographic, and raster file
formats. In addition, you can access your data via ODBC from a number
of data sources such as Access, Oracle, or SQL Server. You can also
join and aggregate your data to any of the nationwide geographic files
included with Maptitude such as postcodes, localities, and states, or
to your own custom territories.
Aggregate your data by postcode to spot geographic patterns in your data.
Customise Your Message to a Target Audience
Pinpoint locations that are within your sales area and that have
desirable demographic characteristics and plan your marketing
campaign message around them.
Find locations that have high income, large concentrations of
people 20-39 years old, or other demographics that you want to target with your marketing campaigns.
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Frequently Asked Questions:
What are sales territories?
Sales mapping software is an
application that helps businesses visualize their
sales operations. It can provide valuable insights
into customer behavior, market trends, and sales
performance. It helps sales teams to identify
opportunities for growth and optimize their sales
efforts. Sales mapping software can also be used to
territories, assign sales reps to areas, optimize
routes for sales reps, and track sales
performance over time.
How do you create a sales map?
You create a sales map by
plotting data points related to past, present, or
predicted sales performance on a geographic map.
This allows you to visualize and analyze sales
patterns in a market, and identify areas that need
more attention. Gathering data points can include
company purchase and revenue data, market research,
competitor information, target demographics, and
customer surveys. Use colors and thematics to
represent different data points, and consider adding
labels to the map to give more information. Once the
data is plotted, you can analyze the results to
identify potential trends, opportunities, or issues.
Sign up now for a free Maptitude Online account to
create your first sales map.