Successfully locating facilities is one of the most critical decisions a business can make. That is why location intelligence is required to identify, compare, rank, and explore your potential sites. Our mapping and geographic information system (GIS) software, Maptitude, supports local business placements or nationwide footprint network optimizations. Businesses from mom-and-pop stores to Fortune 500 companies in a broad range of industries use our planning tools, which range from visualizing demographics to advanced simulations of territory alignments.
Maptitude is a fully integrated mapping and reporting solution that offers a simple, interactive platform for growing businesses to monitor and manage their portfolios and growth. Maptitude provides tools that allow you to analyze markets across the USA and internationally, and comes with extensive data such as traffic counts, branded business locations, and many more datasets critical for your siting decisions.
Retail site selection analysts can leverage the power of Maptitude to make better decisions and with more precision. Map where your customers reside and where potential customers live using geodemographic customer profiles. When expanding to an adjacent area, see which nearby town or ZIP Code you are getting more engagement from to target with the next location. Use population projections to predict where customers will be.
Maptitude is only US$695 annually and can also be purchased as a one-off solution or as an online subscription.
“I have access to traffic counts, local businesses, demographic information, drive times, and aerial imagery, all at the tips of my fingers. The program is easy to use, as well.”
“Maptitude is critical for providing information in commercial real estate location selection. Maptitude is a very versatile GIS system which is able to produce a wide variety of maps economically.”
Maptitude allows you to score both prospective sites, existing locations, or a combination of the two, to evaluate the best placements or to identify over- and under- performers.
Use the Facility Location Wizard to identify good locations for warehouses, hospitals, retail stores, manufacturing facilities, and other types of facilities. You can choose a specific number of facilities to open or have Maptitude determine the number that is required to meet a specific objective.
The Maptitude Demographic Segmentation presents data in a way that is easy to visualize and interpret, making it easy to identify potential business or franchise locations. Geodemographics can help you identify your best customers or to discover a target market that you were not previously reaching. In addition to this, you will be able to export qualitative demographic data for your territories and create eye-catching and engaging maps for presentations.
A geodemographic segmentation clusters geographic areas into groups based on the people living in them. In Maptitude, eight segments are sub-categorized with each being given unique names based on their demographic makeup. Geodemographic segmentations can be used to:
A trade area analysis provides a visual picture of the area served by competing locations. For example, you can better see the geography of the "breakpoint" that separates customers going to your locations versus competitor locations.
The Maptitude Market Share Model is an extremely useful tool for analyzing current trade areas, for exploring changes based on "What If" analysis, and for calculating demographics or other socioeconomics for each trade area. When you have a need to visualize market share and brand strength, you can do so geographically. This is possible by modeling how likely people are to travel to your service or location, with the assumption that closer locations are more attractive. You can then see the market in terms of percentage market share gradient rings, or at the postal, county, or even state and national levels. Market share modeling is a powerful tool that offers crucial business insights and is implemented in Maptitude as a Wizard that gets you to insightful answers with only a few clicks.
Well mapped territories based on a solid data foundation improve revenue and the morale of franchisees, sales representatives, and regional managers. Rebalancing territories to support fair assignments in terms of sales opportunities and workload improves commitment and engagement, while ensuring that your sales and marketing metrics accurately reflect the efforts of your teams.
Maptitude has simplified the process of territory optimization, providing a series of "best" maps to choose from. These are simulated from thousands of variations that are based on the variables you select such as populations, sales, or customers, while making the regions as compact as possible. Manual adjustments to reflect on-the-ground realities can then be performed using a map view in discussion with your sales and marketing teams.