By Stewart Berry
1 December 2025
Maptitude is a robust and easy-to-use professional franchise mapping tool. Maptitude provides all the features that your organisation requires in order to take advantage of the geographic elements underpinning successful franchise territory and site location decisions.
Maptitude is a one-stop-solution for franchise mapping! Maptitude includes all of the territory tools and data required to investigate potential and existing franchise site performance, while supporting sound business planning for both franchisors and franchisees.
Use the data included with Maptitude Franchise Mapping Software to study existing franchise allocation.
Maptitude franchise territory mapping software/Franchise membership mapping for Australia
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“Maptitude just works! We now build our franchise territories with ease. Our organisation has benefited from our ability to strategically plan out prospective territories, gauge market penetration of our active franchise territories, and begin to identify what our top performing territories have in common.” Sean Young |
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“Maptitude helps our franchisees navigate through the clutter and focuses them on areas where there is the greatest likelihood for success.” Mike Sawyer |
CASE STUDY: How The Glass Guru Optimized Franchise Territories with Maptitude
CASE STUDY: How CKE GrewMaptitude makes it easy to use maps to analyse and understand the best locations for franchise site selection. Maptitude is a powerful combination of site mapping software and geographic data that provides everything that you need to make informed decisions.
In addition to the latest demographics, Maptitude includes substantial social, housing, and income data, along with easy-to-use analysis tools that will allow you to better understand the relationships between your franchise demand, supply, and competitor territories.
For example, the Maptitude Australia Data Package includes extensive business and franchise locations and detailed population characteristics. These data provide a complete framework for establishing new franchises.
Evaluate the demographics about any number of sites with Maptitude franchise territory mapping software.
Maptitude allocates franchises to achieve sustainable revenue generating territories, and can minimize competition or cannibalization as well as integrating many other factors into the decision process based on the user’s preferences.
In addition to the franchise site selection tools, Maptitude has extensive functionality for marketing and sales mapping including travel time & distance rings.
Maptitude franchise territory mapping software gives you a suite of tools for creating franchise territories and includes extensive demographics, consumer segmentation data, and address/postal geocoding and validation.
Create and visualize franchise territories by grouping areas, by drawing boundaries, or based on driving distance or time.
Often a territory is an area that is made up of several smaller areas merged together. For example, franchise territories might be made up of groups of postcodes, neighbourhoods, or other regions. Maptitude can build the franchise territories for you and compute the attributes and demographics of each one, helping you decide where to expand a retail franchise.
You can use Maptitude to create franchise territories based on a table or Excel spreadsheet of data; interactively by clicking on features in a map such as postal areas; or manually by drawing whatever boundary lines you require using the Maptitude editing tools. It is also possible to create franchise territories based on streets or overlapping franchise territories that define exclusive or non-exclusive markets. Your franchise territories can be stored natively in Maptitude or in formats including Shapefile, Oracle Spatial, or SQL Server Spatial.
Franchise success hinges on understanding where to grow, who to target, and how to maximise territory potential. Geographic data and mapping are essential tools in achieving these goals, whether you're planning new locations, assigning sales reps, or analysing performance by region.
Unlike other franchise mapping solutions such as Tech4T (Territory Runner™), Smappen, Maptive, and MapBusinessOnline, Maptitude integrates market, company, and demographic data in a customisable, desktop or cloud-based platform that streamlines strategic planning and territory selling.
Maptitude is built specifically for these kinds of business-critical location decisions. It delivers a comprehensive, easy-to-use platform for franchise mapping that eliminates the complexity and high cost often associated with GIS tools. Unlike many other mapping and GIS software packages that require users to purchase data separately, Maptitude includes extensive geographic and demographic data so that you can get started developing franchise territories as soon as you install the software.
Maptitude is more than just mapping software, it’s a complete franchise growth solution. Here’s why franchisors, consultants, and territory managers rely on it:
In addition, the Franchise Clique blog recognises Maptitude as a global solution, saying “[the] international capabilities make Maptitude a great option for franchisors expanding into [international] territories.” Maptitude ships with one country of your choice (see complete list), and when you are looking to explore markets such as New Zealand, UK, and Canada, additional Country Packages can be purchased separately.
Maptitude includes powerful features out-of-the-box to support every stage of franchise planning and expansion:
Each feature is designed to provide actionable insights, helping you expand franchises with confidence, accuracy, and efficiency.
Determine drive-time or distance rings around franchise locations
Compare market share with your competitors
Franchise organisations often face territory mapping challenges such as:
Maptitude solves these challenges by turning geographic data into actionable insights. Its franchise territory mapping software ensures balanced territories, competitive awareness, and real-world access analysis, helping you avoid costly mistakes and make smarter decisions.
Whether you’re optimising sales and marketing planning, informed decision-making, or franchise growth strategy, Maptitude delivers:
Affordable & All-in-One: Starting at just US$695, Maptitude provides mapping, demographic data, and territory management in one comprehensive solution. With Maptitude, franchisors, consultants, and territory managers gain a complete franchise mapping software toolkit to expand smarter, optimise territories, and maximise franchise performance.
Contact Maptitude Sales today at: sales@caliper.com.
Creating territories interactively with Maptitude
Creating territories from a table with Maptitude
Creating territories from a layer with Maptitude
Modifying territories with the Territory Manager
“Want to know whether a certain franchise is really a good opportunity in your area, you could profit from a type of software known as a GIS, or geographic information system. Unfortunately, GIS software...has been rather hard to use, and the demographic data needed to make it worthwhile has often been frightfully expensive. That is now changing [with] Maptitude.”
Selecting the best tool for franchise mapping can be complex. Maptitude simplifies territory creation, site selection, and market analysis, helping franchises expand strategically and operate efficiently. Here's what our satisfied users have to say:
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“Maptitude is a versatile easy to use GIS platform. It's good value for money and easy to use. [My favorite aspect of the software is the] incorporation of key census data into the platform, drive time, and districting functionality.”
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“Great Map Software. Works perfectly for our needs. Building territories are simple and we just used the heat map functionality to adjust our service routes. Pros: Fair Price - a great amount of data is included with the software and their support is awesome. Cons: not much - fairly intuitive to navigate. Maptive, Mapline...were a lot more expensive and have to purchase additional data.”
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“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!”
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“Maptitude makes my job easier! Simple territory creation & data loads. Customer Support team is amazing with this company!”
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Learn more about Maptitude to see how you and your team can benefit from franchise mapping software!
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