By Stewart Berry
31 October 2025
Maptitude mapping software is robust and easy-to-use professional business map software. Maptitude offers unique location-based analytics and contextual visualisation tools to provide actionable insights for business data analysis in real time.
Maptitude provides all the features that your organisation requires in order to take advantage of geographic data, and to effectively visualise information through the power of maps. These tools facilitate tasks such as managing territories, optimising routes, analysing market performance, and visualising customer data. It offers comprehensive, user-friendly, and cost-effective spatial intelligence solutions that meet diverse business needs.
Maptitude mapping software costs only US$695 and is packaged as a one-stop-solution for businesses, shipping with all the tools and data required to geographically explore your markets. These include demographics and address/postal geocoding, plus Maptitude has a variety of wizards to help you get the answers you need.
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“No other product I looked at provided such a simple means to defining and communicating regional boundaries. The level of data that sits behind this tool set is the most comprehensive I have seen to date. I didn't want to have to manually draw lines and, except for a few remote geographical instances, I didn't have to.”
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Maptitude is the best mapping software for territory management. Maptitude map software gives you a suite of tools that you can use to create districts and regions for your business mapping needs.
The trip planning tools in Maptitude identify optimal routes for travel and deliveries, calculate the distances between destinations, manage vehicle fleets, and produce driving directions.
Maptitude is a powerful combination of mapping software maps and geographic data. Maptitude provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.
Maptitude Pin Mapping Software can instantly plot unlimited numbers of locations from a spreadsheet, with options to colour-code and filter based on specific attributes.
Data Import Capabilities allow seamless incorporation of business data from sources like Excel, CRM, or ERP systems for comprehensive analysis.
Data Analytics Tools help organisations monitor performance and identify areas for improvement through spatial insights.
Interactive map software with real-time clicking, zooming, and filtering capabilities to explore patterns, trends, and anomalies for diverse business needs.
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User-friendly interfaces and step-by-step Wizards simplify map creation and workflow visualisation.
Since 1995, Maptitude has been helping businesses of all sizes leverage the power of location-based analysis, a capability often limited to large corporations. Designed for usability, Maptitude empowers all business analysts to make smarter, data-driven decisions quickly and efficiently (read reviews here).
Create, manage, and balance map territories to suit your business needs
The New Zealand data package includes streets for the entire country with address and postal code ranges that you can use to locate your facilities and customers.
Aggregate your data by postcode to spot geographic patterns in your data.
Perform market share analysis with Maptitude business mapping software for New Zealand.
Maptitude is flexible, intuitive and affordable. Graduate from basic mapping applications without overpaying for a system that underperforms. Contact Maptitude Sales today at: sales@caliper.com.
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“Maptitude is a versatile easy to use GIS platform. It's good value for money and easy to use. [My favorite aspect of the software is the] incorporation of key census data into the platform, drive time, and districting functionality.”
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Choosing the right business mapping solution can be time-consuming. Fortunately, Maptitude has emerged as the clear choice for business development professionals, offering a seamless experience and a wealth of features. Here's what some satisfied users have to say:
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“I was in a bind when MS retired MapPoint. I discovered Maptitude in 2009 and have been using the software since then. Once you take time to use the various features, it becomes a joy to use when evaluating different market conditions/situations. I do enjoy using this software.”
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“Maptitude (mapping software’s) powerful yet user-friendly interface makes complex geospatial analysis incredibly accessible. The ability to visualize data geographically, run demographic reports, and create custom maps with ease has been a game-changer for our decision-making process. It's fast, reliable, and packed with features that save time and deliver real insights.”
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“Maptitude's ability to use my data for analysis and visualisation is phenomenal. Whenever I need to analyse my data and represent it visually I always go to Maptitude.”
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“The software is very easy to use and can do a lot of analysis. It has helped me a lot with making strategic decisions for my analysis.”
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“Pros: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.”
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Business mapping software helps organisations visualise and analyse geographic data. It shows where customers, markets, and competitors are located, allowing smarter decisions about sales, service areas, and business expansion.
Yes. Maptitude imports data from Excel, Access, CRM systems, and other formats so you can link your business information with maps. This lets you explore territories, uncover opportunities, and improve decision-making with location intelligence.
Yes. Maptitude is built for organisations of any size. It is easy for beginners to use yet powerful for advanced analysis, making professional mapping affordable and scalable for every business
Yes. Maptitude includes both desktop and browser-based options, with mobile and offline access for field teams. Your maps and data travel with you, enabling collaboration and insights anywhere.
Maptitude starts at US $695 and includes everything you need: mapping tools, demographic data, business listings, and map-based analysis features. It's a complete solution for territory management, market analysis, and route planning.
Learn more about Maptitude to see how you and your team can benefit from business mapping software!
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