Maptitude Learning Portal articles tagged with Color Theme
You can create a nested average map, a heat map of values above and below the average, using mapping software. Nested average maps enable you to visualize how individual locations, such as ZIP Codes, counties, or customers, compare to the average value of a selected data field like sales, population, or income. In this article, …
How to Create a Heat Map of Values Above and Below the Average? Read More »
Understanding your customers is essential for growth, and one of the most powerful tools for doing this is business GIS. With tools like Maptitude, organizations can move beyond simple lists of customers or ZIP Code maps to uncover patterns, trends, and opportunities that are otherwise hidden in spreadsheets. Using geodemographic segmentation data alongside your customer …
You can calculate market share for three or more brands by using sales mapping software. You can create a multiple brand Market Share analysis using the Huff Gravity model to compare three or more sets of competing locations by any area (postal/ZIP codes, political/administrative/territory boundaries, etc.). The analysis will estimate the market share for all sets …
How Do I Calculate Market Share for Three or More Brands? Read More »
You can get a count of intersections by grid cell using Maptitude GIS software. Step-by-step tutorial on getting counts of intersections in a grid.
To conduct market research, you can use Maptitude market research mapping software. Step-by-step tutorial on Maptitude tools for market research.
You can map a franchise territory using Maptitude franchise mapping software. Step-by-step guide on creating franchise territories.
You can use Maptitude business mapping software to identify the best intersections for your new site location. Step-by-step instructions on analyzing the best intersection for your location.
You can change label styles in your demographic thematic map with Maptitude demographic mapping software. Step-by-step guide to show thematic maps at the same time as labels for only your areas of interest.
You can make maps that are more colorblind friendly by using size, color or pattern themes. These style or symbology adjustments make use of relative changes in shading or sizing to create differences that don’t rely just on color. Creating colorblind-friendly maps can help ensure that anyone can easily interpret the story that your map …
How to make maps more colorblind-friendly using size, color and pattern themes? Read More »
You can show more than one data field as labels with data mapping software. Step-by-step guide on adding more than one data field as a label.
