Tag: Professional

Professional Archives - Maptitude Learning Portal

Professional

Maptitude Learning Portal articles tagged with Professional

How to Perform Spatial Segmentation Analysis?

Understanding your customers is essential for growth, and one of the most powerful tools for doing this is business GIS. With tools like Maptitude, organizations can move beyond simple lists of customers or ZIP Code maps to uncover patterns, trends, and opportunities that are otherwise hidden in spreadsheets. Using geodemographic segmentation data alongside your customer …

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How to Measure Hotel Market Share using the Huff Model in Maptitude

This article explores how hotels can be used to measure tourism attractiveness. We do this by establishing the size of the trade area of each community based on the number of lodging opportunities in competing towns. To complete this analysis, we use Maptitude Mapping Software. Why do a Trade Area Analysis? A trade area analysis provides …

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How Do I Manage My Data in SQL Server and Access It in Both Maptitude and Power BI?

You can manage your data in SQL Server and access it in both Maptitude and Power BI. This process involves setting up your database, geocoding your data in Maptitude, and then visualizing it in Power BI. Learn more about geocoding software to enhance your data management capabilities. Managing your data in SQL Server allows for …

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