Maptitude Learning Portal articles tagged with Business
Understanding your customers is essential for growth, and one of the most powerful tools for doing this is business GIS. With tools like Maptitude, organizations can move beyond simple lists of customers or ZIP Code maps to uncover patterns, trends, and opportunities that are otherwise hidden in spreadsheets. Using geodemographic segmentation data alongside your customer …
To identify target zones for expansion, you can use market targeting mapping software. Market targeting is a strategy used by businesses that have a deep understanding of their customer base. This approach relies on identifying customer traits and linking them to data sets for actionable insights. For example: An established restaurant may know its core demographic …
This article explores how hotels can be used to measure tourism attractiveness. We do this by establishing the size of the trade area of each community based on the number of lodging opportunities in competing towns. To complete this analysis, we use Maptitude Mapping Software. Why do a Trade Area Analysis? A trade area analysis provides …
How to Measure Hotel Market Share using the Huff Model in Maptitude Read More »
You can calculate market share for three or more brands by using sales mapping software. You can create a multiple brand Market Share analysis using the Huff Gravity model to compare three or more sets of competing locations by any area (postal/ZIP codes, political/administrative/territory boundaries, etc.). The analysis will estimate the market share for all sets …
How Do I Calculate Market Share for Three or More Brands? Read More »
You can map business locations using Maptitude geographic information systems (GIS) software or Maptitude online mapping software. Steps to map business locations with Maptitude.
To conduct market research, you can use Maptitude market research mapping software. Step-by-step tutorial on Maptitude tools for market research.
You can upload the free map data add-ons or third party geographic data to your online maps using Maptitude online mapping software. Step-by-step tutorial on sharing layers to online maps.
You can determine a good location for your franchise using Maptitude franchise mapping software. Step-by-step tutorial on using the facility location analysis to find the best franchise location(s).
You can map a franchise territory using Maptitude franchise mapping software. Step-by-step guide on creating franchise territories.
You can create balanced territories for your stores using Maptitude sales territory mapping software. Step-by-step tutorial on creating balanced store territories.
