To identify target zones for expansion, you can use market targeting mapping software. Market targeting is a strategy used by businesses that have a deep understanding of their customer base. This approach relies on identifying customer traits and linking them to data sets for actionable insights. For example: An established restaurant may know its core demographic …
You can calculate drive-time rings and travel and distance time tables for multiple points using route planning software. These tools are powerful and can provide valuable insight into your business’ operations. However, it is also important to clearly understand when to use each tool and what their differences are. Key differences: Visual Representation: Drive-time rings …
When to Use Drive-Time Rings and When to Use Travel and Distance Time Tables Read More »
Connecticut has redefined its county structure by adopting nine planning regions, known as Councils of Governments (COGs), as county-equivalent entities for statistical and administrative purposes. This change was approved by the U.S. Census Bureau in 2022 and is set for full implementation by 2024. Historically, Connecticut was divided into eight counties, but these counties were …
You can add images to any area features in your map using mapping software. In this guide, we will explore how to create sets of centroids for each area feature and create custom icons for each set. Download and install a free trial of Maptitude mapping software, or use your own license of desktop Maptitude. Start …
How Do I Add an Image Feature to Each Area Feature? Read More »
If you are having difficulty downloading Maptitude or a data Country Package via the Download Manager, you can use the ShareFile link in your download email. If there is no ShareFile link in your download email, you can contact Support to request a ShareFile link. Use the following steps to install using ShareFile. Downloading Both …
To optimize a route in Python, you can use the Maptitude GISDK. This example can be run outside of Maptitude, even with the Maptitude application being closed. It can be run from within Visual Studio Code, for example. Table of Contents 1. Download and Install Software 2. Create a Python file 3. Run the Python …
An empty message dialogue box may appear when using Maptitude. This occurs when the program is running on Windows Server with a missing or incorrect WebView2 control installation. A message from Maptitude should also appear on startup to recommend you install WebView2. The Download button will redirect you to the Microsoft site to download and install …
Routing is included with all licenses of Maptitude. Under the “Method” section of the Distance and Travel Time Table menu, the Route radio option may be grayed out if your map does not have a street/line layer. This may be caused by accidentally dropping or removing a street or highway layer. To solve this, you …
Why is the “Route” Option Not Available When Creating Distance and Travel Time Tables? Read More »
This article explores how hotels can be used to measure tourism attractiveness. We do this by establishing the size of the trade area of each community based on the number of lodging opportunities in competing towns. To complete this analysis, we use Maptitude Mapping Software. Why do a Trade Area Analysis? A trade area analysis provides …
How to Measure Hotel Market Share using the Huff Model in Maptitude Read More »
You can mark your own map using map marking software. To draw marks on a map using Maptitude, follow these steps: Choose an editable point layer from the drop-down list on the Standard toolbar or create a new point layer as described in the section “Creating New Geographic Files” within Maptitude Help. Display the Layer Editing …
