Tag: Demographics

Demographics Archives - Maptitude Learning Portal

Demographics

Maptitude Learning Portal articles tagged with Demographics

How to Perform Spatial Segmentation Analysis?

Understanding your customers is essential for growth, and one of the most powerful tools for doing this is business GIS. With tools like Maptitude, organizations can move beyond simple lists of customers or ZIP Code maps to uncover patterns, trends, and opportunities that are otherwise hidden in spreadsheets. Using geodemographic segmentation data alongside your customer …

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How to Identify Target Zones for Expansion

To identify target zones for expansion, you can use market targeting mapping software. Market targeting is a strategy used by businesses that have a deep understanding of their customer base. This approach relies on identifying customer traits and linking them to data sets for actionable insights. For example: An established restaurant may know its core demographic …

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Where Are the Counties for Connecticut?

Connecticut has redefined its county structure by adopting nine planning regions, known as Councils of Governments (COGs), as county-equivalent entities for statistical and administrative purposes. This change was approved by the U.S. Census Bureau in 2022 and is set for full implementation by 2024. Historically, Connecticut was divided into eight counties, but these counties were …

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