What common problems do companies face that Maptitude mapping software can help solve?

Last Updated: May 8, 2025

Scenario 1: Sales territory optimization and planning

Many companies face the challenge of optimizing and planning their sales territories. This task is important because it helps organizations to improve their sales performance and to allocate their resources more effectively.

Maptitude helps businesses to optimize and plan their sales territories by providing them with a variety of geospatial data and analysis tools. These allow you to:

  • Identify the locations of customers and prospects
  • Identify the characteristics of customers and prospects (e.g., demographics, industry, revenue)
  • Analyze sales data to identify trends and patterns
  • Create maps that clearly show this combined information

Once a company has used Maptitude to analyze their sales data and to identify the characteristics of their markets, they use this information to create optimal territories. These boundaries should be balanced in terms of size, potential revenue, and workload.

Maptitude includes features to plan territories, such as:

  • Territory balancing tools: These balance areas in terms of size, potential revenue, and workload.
  • Territory compactness & contiguity tools: These help to reduce travel time and costs and improve sales efficiency by minimizing the size of, or distance within, service areas and by ensuring contiguous, or unbroken, areas.

Once a company has created optimal sales territories, they can assign them to their sales representatives, helping reps to be more focused and effective in their work.

Specific Maptitude tools/features used:

Scenario 2: Finding optimal locations for new stores or facilities

Many companies face the challenge of finding the optimal locations for new stores or facilities. This can be a complex task, as there are many factors to consider, such as demographics, traffic patterns, and proximity to competitors.

 Maptitude helps businesses to find optimal locations by providing them with a variety of geospatial data and analysis tools. These allow you to:

  • Identify areas with high population density and high income levels
  • Identify areas with high traffic counts and good access to major highways and intersections
  • Identify areas that are not already saturated with competitors
  • Create maps that clearly show this combined information

Once a company has identified potential locations, they can then conduct site visits and other research to narrow down the list.

Specific Maptitude tools/features used:

Scenario 3: Optimizing sales routes

Many companies face the challenge of optimizing their sales routes. This is important because it can help companies to save time and money, and to improve customer service.

Maptitude helps businesses to optimize their sales routes by providing them with a variety of geospatial data and analysis tools. These allow you to:

  • Identify the locations of their customers and prospects
  • Identify the best routes to travel between these locations
  • Estimate the travel time and distance for each route
  • Create maps that clearly show this combined information

Once a company has optimized their sales routes, they can then provide these routes to their sales representatives. This helps the reps to be more efficient and effective in their work.

Specific Maptitude tools/features used:

Scenario 4: Analyzing market data

Many companies face the challenge of analyzing market data. This is important because it can help companies to understand their market, to identify opportunities, and to make better decisions.

Maptitude helps businesses to analyze market data by providing them with a variety of geospatial data and analysis tools. These allow you to:

  • Identify areas with high market share
  • Identify areas with high growth potential
  • Identify areas where competitors are strongest
  • Create maps that clearly show this combined information

Once a company has analyzed their market data, they can use this information to develop marketing strategies, to target new customers, and to allocate resources more effectively.

Specific Maptitude tools/features used:

Maptitude is a powerful and versatile mapping software program that can help companies to solve a variety of problems. The scenarios listed above are just a few examples of how Maptitude can be used to improve business operations

To learn how Maptitude can benefit your business, please refer to our learning portal article on using Maptitude to drive business improvement.

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